E CRM project manager H/F
Détail de l'offre
Informations générales
Entité de rattachement
Bienvenue chez Center Parcs, de la part de nos 8500 Happy Family Makers en Europe, 2000 en France. Depuis nos 29 différents domaines ou notre siège à Paris, nous embrassons la même mission : Inspirer chacun à se reconnecter à la nature et à ceux qui lui sont chers.Si comme nous vous êtes convaincus que la famille, au sens large du terme, est une composante essentielle du bonheur venez leur créer le cocon idéal pour leur permettre de se concentrer sur l'essentiel : recharger les batteries ensemble au c ur d'une nature préservée.
-- Plan de rénovation massif, nouvelles ouvertures de domaines au Danemark et en Allemagne, fort ancrage local... nous repensons constamment l'expérience client : Plus digitale, plus authentique et plus locale. Notre ambition devenir le Leader Européen du tourisme local réinventé, un tourisme à impact positif.
-- Rejoignez-nous avec votre volonté de vous surpasser, votre esprit d'équipe sans faille et votre orientation client !
Vous pourrez compter sur la bienveillance et le soutien de tous vos collègues et vous appuyer sur une culture qui donne du poids à vos idées, vous accompagne dans votre développement professionnel où chaque jour est différent avec une bonne dose de fun!
Référence
2024-11442
Description du poste
Métier
Fonctions support - Ventes & Marketing - Digital
Contrat
CDI
Temps de travail
Temps complet
Intitulé du poste
e-CRM project manager H/F
Description de la mission
The DM Country Coordinator will participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs brand in the French market. The coordinator is responsible for: Growing the database through lead generation campaigns.
Generating turnover from high-impact, short-term direct marketing campaigns, especially via the email channel.Successfully creating, adapting, and executing specific CRM campaigns tailored to the local market across various direct channels (online and offline).
Understanding client behavior in the market and providing recommendations to optimize the CRM strategy in alignment with the Client Value team.
Responsible for expanding the French customer database by initiating and managing effective lead generation campaigns.
Managing email campaigns for Work Council customers.
Localisation du poste
Localisation du poste
EUROPE, FRANCE, 75 - PARIS (Siège Center Parcs)Critères candidat
Niveau d'études requis
Doctorat ou équivalent
Niveau d'expérience requis
0 à 3 ans
Outils Informatiques
The ideal candidate should possess strong computer skills, including:Experience with CRM and email marketing tools: Prior experience with CRM systems and email marketing platforms is highly desirable.
Candidates who haven't worked with these tools should demonstrate the ability to learn them quickly.Proficiency in standard windows programs: Mastery of standard Windows applications, such as Microsoft Office Suite (Word, Excel, PowerPoint), is a prerequisite.
Compétences
We are seeking a confident and collaborative team player to fill the position of DM Country Coordinator. The ideal candidate should possess the following qualifications and skills:Excellent French Language Skills: Proficient in French with the ability to craft high-quality, engaging written content.
Technological Affinity: Strong interest and familiarity with applications and technology in digital marketing and CRM.
Open-mindedness towards new technologies: Eager to embrace new technological developments, such as Artificial Intelligence (AI).
Self-Confidence: Demonstrates strong self-assurance in decision-making and taking initiative.
Team Player: Ability to work effectively within a team, collaborating with colleagues and stakeholders.
Adaptability: Skilled in adapting CRM campaigns to suit the local market's needs and preferences.
Analytical Skills: Capable of understanding client behavior and providing valuable insights to optimize CRM strategies.
Communication skills: Excellent verbal and written communication skills for clear and effective messaging.
Experience in digital marketing/CRM: Previous experience in direct marketing campaigns, lead generation, or CRM is a plus.
We are looking for someone who is passionate about digital marketing and eager to contribute to our team's success through innovative strategies and a deep understanding of the French market.
Langues
Français (Expert - Langue maternelle)Anglais (Correct - Parlé / Ecrit)