Marketing Manager - Boulogne-Billancourt

Description du poste

Marketing Manager Opportunity at ESSCA

This position is open at one of our following campuses : Angers - Lyon - Paris

The Marketing Manager will lead the school's marketing strategy, enhance the market visibility of BMI and PGE in France, and boost international enrollments in the following programs: MSc and Continuing Education.

Strategic Management:

• Develop and implement a comprehensive marketing strategy aligned with the school's mission and objectives.
• Analyze market trends, competitor strategies, and target audience insights to inform marketing initiatives.
• Ensure adherence to the marketing budget, allocate resources efficiently to maximize ROI of marketing initiatives, and adjust strategies as needed.

Marketing Operations:

• In coordination with the communications department, ensure brand consistency across all marketing channels.
• ️ Create and manage messaging, visual identity, and marketing materials.
• Collaborate with recruitment teams to develop marketing strategies that attract potential students.
• Monitor and analyze data from leads to enrollments to refine marketing tactics and outreach efforts.

Digital Marketing:

• Lead digital marketing efforts, including social media, email campaigns, SEO, and website optimization.
• Use analytics tools to measure and report on the effectiveness of digital campaigns.

Event Marketing:

• In collaboration with recruitment teams, plan and promote school events, workshops, and conferences to enhance visibility and engagement.
• Coordinate logistics and marketing efforts to ensure the success of events.

Management:

• Lead and mentor the marketing team, fostering a collaborative and innovative environment.
• Set performance goals and conduct regular evaluations to ensure team effectiveness.

Job Features:

• Permanent contract - executive status
• Working hours: full-time
• Salary: according to profile
• Additional benefits: 7 weeks of paid leave (for a full year worked) + RTT
• Health and welfare insurance
• Meal vouchers (€10/voucher
• 50% covered by ESSCA)
• Profit-sharing agreement
• Hybrid work possible according to the current telework agreement
• Numerous benefits through cultural and leisure activities offered by the CSE

Position available immediately

Description du profil

Master's degree in marketing, business administration, or a related field.

7+ years of experience in marketing, with at least 3 years in a leadership role, preferably within higher education.

Proven track record of developing and executing successful marketing strategies.

Strong knowledge of digital marketing tools and analytics platforms.

️ Excellent communication, presentation, and interpersonal skills.

Ability to think strategically while managing day-to-day marketing operations.

Experience in managing budgets and demonstrating ROI on marketing campaigns.

Fluent in both English and French, ideally an English native speaker.

✍️ Strong writing and communication skills are also crucial to this role, and it is essential that the candidate be a team player, willing to step in to help on the ground when required.

ESSCA is committed to diversity, non-discrimination, and equal opportunity. Our positions are accessible to people with disabilities.