Ad Tech and Media Capability Manager (CDD)
Description du poste
Enhancing the performance of consumer connections is at the core of Pernod Ricard's global Consumer Journey strategy and broader Marketing Transformation; therefore it is business-critical that the Group aims to be best-in-class in its approach in reaching and recruiting relevant audiences through media.
To transform our ways of working and reinforce the productivity and strategic partnerships with our partner media agencies and tech platforms, we are searching for an Ad Tech and Media Capability Manager to join our Media team within the Global Consumer Journey center of excellence (CoE) at HQ.
Reporting to the Head of Media and Precision Marketing, this role will contribute in driving the increased performance of our marketing investment by leading the development & implementation of our media agency partnership model with key strategic partners across regions to provide maximum benefits and service level to our local business teams.This person will design the media account architecture for key ad tech platforms and future-proof our Group with other ad tech solutions and opportunities (e.g. eco-responsible media). Lastly, this role will lead our efforts in building omnichannel media capability across affiliates.
We are looking for someone as of October!
Your Key missions:
You will have the following four main areas of responsibility:
GLOBAL COORDINATION OF MEDIA AGENCY PARTNERSHIPS- Build and sustain an effective media partnership model for the Group through relationship management with partner media agencies at regional and global levels
- Manage and support transition and onboarding of new media agency teams on global martech/tools, processes and frameworks
- Supervise and prepare media agency QBRs, SteerCos, annual satisfaction surveys etc. to monitor and assess success of collaboration and develop action plan for areas requiring improvement
- Partner with Procurement on implementation & continuous development of Media Buying Guidebook and support the monitoring and follow-up of agencies' implementation of partnership & contract
- In collaboration with ad tech partners and Portfolio/Insights teams, translate the consumer demand mapping/targeting model into smart media audience segments and disseminate to markets & media agencies to localize and activate
- In line with industry associations and programs (WFA, Ad Net Zero…), provide affiliates with common framework and define PR standards on eco-responsible media to reduce carbon impact of our media execution as a part of our Sustainability & Responsibility agenda
- Prepare, facilitate and continuously develop Media Execution Excellence workshops/training in collaboration with HQ Marketing Performance
- Support Head of Media and Precision Marketing in animating the media specialist community
- Contribute to preparation of key forums/summits to showcase internal/external best practices on media
- Support Head of Media and Precision Marketing on governance and provision of expertise support on offline media (D/OOH, linear TV, connected/addressable TV, print…) incl. ongoing discovery of its transformation opportunities to assess and clarify its role in awareness and consideration-building as well as media effectiveness & efficiency
- You have a Bachelor or Master's degree in business, marketing and communication, online media or related relevant field
- You have 7 to 9 years of relevant experience on client side in media activity management including managing and coordinating with partner media agency at local or multi-market levels
- You understand digital media DSPs (e.g. Google Ads, DV360, SA360, Campaign Manager…) and have curiosity around future potential ad tech solutions
- You have experience in managing media campaigns, from planning to setup (incl pure player platforms), to execution and optimization, to measurement and reporting
- You Know the principles of offline media and digital media buying
- You have strong project leadership and influential skills
- You have the capacity to work cross-functionally and ability to navigate across affiliates with specificities and the agility to work with multicultural teams with various business & media maturity levels
- You have strong communication skills, with the ability and credibility to tailor communication and drive change whether to operational teams or C-suite level
- You are fluent in English; French language is a plus
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…
Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.
Job Posting End Date:
Target Hire Date:
2024-10-14
Target End Date:
2025-08-31
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Ad Tech and Media Capability Manager (CDD)
Il y a 2 heures
Critères de l'offre- Paris (75)
- CDD
- Temps Plein
- Secteur : Industries Agroalimentaires
- Expérience requise : 6-10 ans
- Langues souhaitées : Anglais
- Niveau d'études : Bac+5, Master - Magistère, MIAGE
- Envoyer par mail
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L'entreprise : PERNOD RICARD
Convivialité, responsabilité, réussite : trois mots qui caractérisent Pernod Ricard, numéro deux mondial des vins et spiritueux. Le portefeuille du Groupe, qui ambitionne de devenir le leader de son industrie, est l'un des plus complets du marché, avec 240 marques premium distribuées dans plus de 160 pays.Avec ses 18 500 Créateurs de Convivialité dans le monde dont 3 000 en France, Pernod Ricard offre de passionnantes opportunités professionnelles et favorise l'épanouissement de ses collaborateurs, tout en plaçant la responsabilité sociétale et environnementale au cœur de ses activités, du terroir au comptoir.
Chez Pernod Ricard, nos collaborateurs sont passionnés, enthousiastes et ont la volonté de réussir : ils prennent plaisir à collaborer pour faire émerger de nouvelles idées en équipe.
Nous valorisons la diversité et la solidarité au sein de notre organisation et dans nos relations avec nos parties prenantes. Nous sommes convaincus que la diversité de nos parcours, de nos expériences et de nos savoir-faire sont les moteurs de notre créativité.Votre personnalité, votre regard, votre intuition et vos idées comptent !
Nos méthodes de recrutement se concentrent donc sur les compétences et le savoir-être et nous accueillons tous types de talents.
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Description du poste
Enhancing the performance of consumer connections is at the core of Pernod Ricard's global Consumer Journey strategy and broader Marketing Transformation; therefore it is business-critical that the Group aims to be best-in-class in its approach in reaching and recruiting relevant audiences through media.
To transform our ways of working and reinforce the productivity and strategic partnerships with our partner media agencies and tech platforms, we are searching for an Ad Tech and Media Capability Manager to join our Media team within the Global Consumer Journey center of excellence (CoE) at HQ.
Reporting to the Head of Media and Precision Marketing, this role will contribute in driving the increased performance of our marketing investment by leading the development & implementation of our media agency partnership model with key strategic partners across regions to provide maximum benefits and service level to our local business teams.This person will design the media account architecture for key ad tech platforms and future-proof our Group with other ad tech solutions and opportunities (e.g. eco-responsible media). Lastly, this role will lead our efforts in building omnichannel media capability across affiliates.
We are looking for someone as of October!
Your Key missions:
You will have the following four main areas of responsibility:
GLOBAL COORDINATION OF MEDIA AGENCY PARTNERSHIPS- Build and sustain an effective media partnership model for the Group through relationship management with partner media agencies at regional and global levels
- Manage and support transition and onboarding of new media agency teams on global martech/tools, processes and frameworks
- Supervise and prepare media agency QBRs, SteerCos, annual satisfaction surveys etc. to monitor and assess success of collaboration and develop action plan for areas requiring improvement
- Partner with Procurement on implementation & continuous development of Media Buying Guidebook and support the monitoring and follow-up of agencies' implementation of partnership & contract
- In collaboration with ad tech partners and Portfolio/Insights teams, translate the consumer demand mapping/targeting model into smart media audience segments and disseminate to markets & media agencies to localize and activate
- In line with industry associations and programs (WFA, Ad Net Zero…), provide affiliates with common framework and define PR standards on eco-responsible media to reduce carbon impact of our media execution as a part of our Sustainability & Responsibility agenda
- Prepare, facilitate and continuously develop Media Execution Excellence workshops/training in collaboration with HQ Marketing Performance
- Support Head of Media and Precision Marketing in animating the media specialist community
- Contribute to preparation of key forums/summits to showcase internal/external best practices on media
- Support Head of Media and Precision Marketing on governance and provision of expertise support on offline media (D/OOH, linear TV, connected/addressable TV, print…) incl. ongoing discovery of its transformation opportunities to assess and clarify its role in awareness and consideration-building as well as media effectiveness & efficiency
- You have a Bachelor or Master's degree in business, marketing and communication, online media or related relevant field
- You have 7 to 9 years of relevant experience on client side in media activity management including managing and coordinating with partner media agency at local or multi-market levels
- You understand digital media DSPs (e.g. Google Ads, DV360, SA360, Campaign Manager…) and have curiosity around future potential ad tech solutions
- You have experience in managing media campaigns, from planning to setup (incl pure player platforms), to execution and optimization, to measurement and reporting
- You Know the principles of offline media and digital media buying
- You have strong project leadership and influential skills
- You have the capacity to work cross-functionally and ability to navigate across affiliates with specificities and the agility to work with multicultural teams with various business & media maturity levels
- You have strong communication skills, with the ability and credibility to tailor communication and drive change whether to operational teams or C-suite level
- You are fluent in English; French language is a plus
We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…
Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.
Job Posting End Date:
Target Hire Date:
2024-10-14
Target End Date:
2025-08-31
Salaire et avantages
Salaire : Salaire selon profilDate de démarrage souhaitée : dès que possible
Référence : JR-044442
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