Senior Market Intelligence Manager

Description du poste

As an integral part of our central marketing organization, The Market Intelligence Manager will play a pivotal role in providing strategic insights and actionable recommendations to drive business growth and competitiveness.

Your missions

Data collection & Market research & Analysis:

• Gather, organize, and analyze market data (via SKAN, IHS, Frost & Sullivan) using various research methods, ensuring accuracy and relevance of the information.
• Conduct market research and analysis to identify emerging trends, impacting regulations and the competitive landscape, to allow identification of potential business opportunities. Market research includes general (ex: sustainability, mobility) or dedicated initiatives (ex: dedicated product line), including surveys, focus groups, and customer interviews, to gather direct feedback and validate market assumptions.
• Monitor and track the activities of key competitors, analyzing their offerings, and market positioning. Profiling relevant competitor, based on public available information and technology benchmark, identify areas competitive advantage.
• Provide support in the development of marketing strategies and product management.
• Create reports, presentations, and dashboards that convey complex market insights in a clear and concise manner to various stakeholders.

Business analysis:

• Data collection: Analyze company data (sales, volumes, projects, etc.) to identify trends and opportunities.
• Forecasting: use the collected data to develop sales, growth and profitability forecasts for the company.
• Risk assessment: assess the risks associated with achieving the company's objectives and proposes strategies to mitigate them.
• Performance evaluation: monitor company performance and evaluates variances from forecasts by identifying the reasons for the variances and proposing corrective actions.

• Collaborate with cross-functional international teams to identify and answer key business questions, providing valuable insights to support decision - making processes.
• Animate internal teams to ensure sharing market insights.

• Bachelor's or master's degree in business administration, economics, marketing, or related field
• Proven experience as a Market Intelligence Analyst, preferably within the B2B sector
• Strong analytical mindset with the ability to collect, analyze, and interpret complex data sets
• Proficient in using market research tools and methodologies to gather and analyze market data
• Advanced knowledge of data visualization tools and techniques to present information in a visually compelling manner
• Strong attention to detail and organizational skills to manage multiple projects simultaneously
• Team spirit with a strong desire to collaborate with multi-cultural teams, and with teams with different expertise
• Excellent verbal and written communication skills in English